Apple Internet Badges
The creation of the Apple Internet Badges exemplified strategic design that serves both branding and functional purposes. This initiative enabled a seamless user experience, integrating Apple's digital marketplace presence with its broader branding efforts and enhancing the overall user journey from discovery to download.
To solidify Apple's identity within the online marketplace and drive user engagement with its suite of digital products, a visually cohesive and recognizable branding element was needed.
SOLUTION
We designed the Apple Internet Badges, a series of elegant, consistent badges for web use, indicating content available through Apple's services. These badges served not only as clickable links directing users to purchase or download content like albums, books, and songs but also as a mark of authenticity and quality, proudly stating "Created on a Macintosh."
RESULT
The badges were widely adopted across various online platforms, becoming a signature visual element that connected users directly to Apple's ecosystem. They improved user navigation and increased conversions for content downloads and purchases while reinforcing Apple's brand presence on the web.
